Walt Disney Studios Canada & the Calgary Stampede Collaborate for “The Lone Ranger”

Walt Disney Studios Canada and the Calgary Stampede invite fans to “Kick Off Their Stampede’ with Disney’s “The Lone Ranger” in a first-ever promotional collaboration!

Calgary – Walt Disney Studios Canada and the Calgary Stampede have joined forces in a trail-blazing new promotional collaboration for the release of Disney/Jerry Bruckheimer Films’ “The Lone Ranger.” The collaboration, which involves full media support, contesting and experiential marketing initiatives, marks the first time Walt Disney Studios Canada has incorporated a Canadian event in its film marketing materials. The Calgary Stampede runs from July 5th to the 14th. Directed by Gore Verbinski and starring Johnny Depp and Armie Hammer, Disney/Jerry Bruckheimer Films’ “The Lone Ranger” opens across Canada on July 3, 2013.

As part of the partnership, the Calgary Stampede provided grand prize trips for two to the 2013 Stampede, including accommodations, tickets to the world-famous festival and exclusive behind-the-scenes experiences. In addition, the Stampede will have a special western-style presence at advance screenings of “The Lone Ranger” across Canada with spirited volunteers and Stampede Royalty in attendance, cowboy hats for all movie-goers, and a Calgary Stampede spot that will play before the film.

In return, Walt Disney Studios Canada is incorporating the Calgary Stampede into its media campaign for the film in Calgary with custom messaging on marketing materials encouraging audiences to “Kick Off Your Stampede” by seeing Disney’s “The Lone Ranger” on July 3rd.

We are thrilled to be working with the Calgary Stampede for our release of ‘The Lone Ranger.’ The film and the Stampede both celebrate the spirit of western culture and this was a perfect opportunity to bring together The Greatest Outdoor Show on Earth and some of the greatest talent and filmmakers in entertainment today,” said Greg Mason, VP, marketing, Walt Disney Studios Canada.

The partnership between Disney’s “The Lone Ranger” and the Calgary Stampede was perfect timing,” says Deanne Carson, vice president marketing and external relations, Calgary Stampede. “Aligning the Calgary Stampede brand with Disney’s July release date was a great opportunity, plus the western theme of the film was a perfect fit.

About the Movie:
From producer Jerry Bruckheimer and director Gore Verbinski, the filmmaking team behind the blockbuster “Pirates of the Caribbean” franchise, comes Disney/Jerry Bruckheimer Films’ “The Lone Ranger,” a thrilling adventure infused with action and humor, in which the famed masked hero is brought to life through new eyes. Native American warrior Tonto (Johnny Depp) recounts the untold tales that transformed John Reid (Armie Hammer), a man of the law, into a legend of justice—taking the audience on a runaway train of epic surprises and humorous friction as the two unlikely heroes must learn to work together and fight against greed and corruption.

The Lone Ranger” also stars Tom Wilkinson, William Fichtner, Barry Pepper, James Badge Dale, Ruth Wilson and Helena Bonham Carter.

A Disney/Jerry Bruckheimer Films presentation, “The Lone Ranger” is directed by Gore Verbinski and produced by Jerry Bruckheimer and Gore Verbinski, with screen story by Ted Elliott & Terry Rossio and Justin Haythe and screenplay by Justin Haythe and Ted Elliott & Terry Rossio. The Lone Ranger” releases in Canadian theatres on July 3, 2013.

About the Calgary Stampede:
As we enter our second century, the Calgary Stampede celebrates the people, the animals, the land, the traditions and the values that make up the unique spirit of the west. The Calgary Stampede contributes to the quality of life in Calgary and southern Alberta through our world-renowned 10-day Stampede, year-round facilities, western events and several youth and agriculture programs. Exemplifying the theme We’re Greatest Together; we are a volunteer-supported, not-for-profit community organization that preserves and promotes western heritage and values. All revenue is reinvested into Calgary Stampede programs and facilities.

For more information, please contact:
Jennifer Booth
Publicity Manager
Calgary Stampede
T 403.261.0327
C 403.463.6834
jbooth@calgarystampede.com

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